THE WILDERNESS OF WISH shop
I launched and produced a boutique retail arm of my company (2010-2014) featuring storied tools, ornaments, and provisions from five continents. I was responsible for all domestic and international sourcing, marketing, sales, packaging, and environmental design for the physical and online shop. Our online shop received customers from around the US, Europe, Asia, and Africa, while the bricks-and-mortar shop, located in the Manhattan headquarters of New Amsterdam Market, attracted New Yorker's of all stripes. As a result of the popularity of my shop, I was selected by the Smithsonian Institution in 2013 to advise the design and procurement staff of the Folklife Festival Marketplace on the National Mall.