Trained as a cultural anthropologist, I document, analyze, and present the places, people, and products that build our communities and drive our economies. Through deep-dive participant observations and interviews I craft artful and methodologically rigorous reports on diverse communities—from complex global manufacturers to the hushed ateliers of tide-clock makers. 

My research is used by executives, strategists, designers, manufacturers, and architects to make informed decisions regarding brands, products, and campaigns and to more astutely adapt their efforts to the end-user, that is, to real people living and creating meaning in the raucous clutter of life.