Graphic: Emily Pidgeon/TED

Graphic: Emily Pidgeon/TED

new directions FOR A LEGACY BRAND

With Axen Research, I facilitated “New Directions” charrettes in the Minneapolis-St. Paul area for the brand heads and R&D department of the legacy US company, General Mills. Our work brought health-impacted individuals and customers to their headquarters, helping the company's product developers strategically engage America's obesity and diabetes epidemics.