Most of my early professional work was ethnographic, having received doctoral training in anthropology. I later began crafting stories with materials, sounds and light to express what is beyond language. I still work in relationship with people but mostly, nowadays, with plants and soils whose lessons are far worthier of our attention.

Jan 25

Jan 25 Whole Foods Market

Makalé Cullen

Research, Production

“We want our stores to become community meeting places where our customers come to join their friends and to make new ones.”

Whole Foods Market - Tales of a Carolina Belly.jpg

Whole Foods Market is America's leading natural and organic food retailer with $3.5b in quarterly sales (2016-pre-Amazon buyout).

I was contracted by the Southeast Regional Creative Team to create content for 3 new Whole Foods Market stores — for cafe interiors and general wayfinding. This culturally-focused growth strategy of store-customization in lieu of acquisitions has increased quarterly sales per square foot by $1.3B.

Jan 25 Whole Foods Market

“We want our stores to become community meeting places where our customers come to join their friends and to make new ones.”

Jan 31 3 IQs :: Intangible Qualities

Dec 22 Urban Farms

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