Most of my early professional work was ethnographic, having received doctoral training in anthropology. I later began crafting stories with materials, sounds and light to express what is beyond language. I still work in relationship with people but mostly, nowadays, with plants and soils whose lessons are far worthier of our attention.

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3 IQs :: Intangible Qualities

3 IQs :: Intangible Qualities

Makalé Cullen
Research

3north is a Virginia-based design and architecture firm sought after for their IQ (Intangible Qualities) charrettes and cross-disciplinary teams that produce meaningful, resonant hotels, landscapes, interiors and graphic products.

I was commissioned to bring cultural expertise to their project redesigning a 170-room resort in Albemarle County, Virginia. I provided detailed descriptions of the region to inform the renovation of guest rooms, grounds and retail shop, ensuring appropriate selection of materials, products, and marketing copy.

I also provided the robust Dining Services Division with a sustainable supply chain template for sourcing from regional producers.

Visitor Experience Design

Visitor Experience Design
Whole Foods Market

Whole Foods Market

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