Most of my early professional work was ethnographic, having received doctoral training in anthropology. I later began crafting stories with materials, sounds and light to express what is beyond language. I still work in relationship with people but mostly, nowadays, with plants and soils whose lessons are far worthier of our attention.

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New Directions for a Legacy Brand

New Directions for a Legacy Brand

Makalé Cullen
Ethnography, Production, Research

With Axen Research, I facilitated “New Directions” charrettes in the Minneapolis-St. Paul area for the brand heads and R&D department of the legacy US company, General Mills.

Our work brought health-impacted individuals and customers to General Mills headquarters, helping the company's product developers strategically respond to America's obesity and diabetes epidemics.

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Training an Emerging Workforce

Training an Emerging Workforce
Visitor Experience Design

Visitor Experience Design

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